"Zabaleen" is the Arabic term for those visionary and enterprising people whose culture revolves around recycling. The Zabaleen are experts at "transforming one man's garbage into another man's gold" and aspire toward a net zero-waste economy. Applied and supported this could lead to true energy independence, not only by radically reducing our demand for "raw materials" and hard to extract natural resources but by recycling other less obvious phenomena and materials that are now wasted.
See this article "A Campaign of Play" and "The Ball" concept for advertising that fellow Mike Bonifer friend Tali Krakowsky has written. It expresses much of the "crowd sourcing" concept you and I have have been discussing for creating DIY energy, water and waste management solutions through creative play who...se fruits we hope to bring to the Congo (to, in turn, engage in further play with those trapped on the other side of the digital divide).